Our Founder

A pain-free life should be everyone’s expectation in their youth, so when my own pain became acute in my late 20’s, it was time to find a way to conquer it. As a horse rider and Taekwondo champion I knew my body well, and realised that going under the knife was not the right option for me. A great physio friend introduced me to Reformer Pilates and I was hooked – and more importantly, pain-free.

What started as an expensive hobby soon became a passion, and it wasn’t long before I was exploring becoming a Pilates teacher in order to learn more. However, without a background as a dancer, or a physio, or even a naturally flexible person I found it hard to find someone to train me. I eventually came across the inspirational husband and wife duo Martin and Heather Sampson. Their teaching enabled me to see that helping others to find a path back from living with pain was the next step of my own Pilates journey, and for 14 years I ran my own studio.

So why not just keep running a traditional studio? The truth is that I couldn’t do all that I wanted to within the constraints of small, expensive classes, using what felt like an antiquated piece of kit. When Covid hit, and I could no longer teach anyone, I realised that the time it created was an opportunity. If I wanted to truly change Pilates, and make it accessible for everyone, now was my opportunity and the Nuforma® came into being. 

With the Nuforma® I’ve taken the technical and made it simple. We’ve taken a timetable and literally ripped it up to let you write your own. And we’ve opened it up to many by making it cost-effective and accessible.

Sam says:

I’ve designed the Nuforma® to enable you to do it your way, taking into account that how you feel today, might not be how you feel tomorrow. With our guidance, you’ll discover just how empowering ease of movement can be.
The Heba way and the Nuforma® are designed to fit in with you, not you with it. All you need to do is to find your perfect time to practice and let us guide you through your own personalised sessions.
The Nuforma® is a piece of kit for today, tomorrow and for you.

Why not book a call with one of our expert instructors and find out why Heba is #betterforyourbody

Opening Times

Country Studios - Beaconsfield & Windsor

Monday to Thursday - 7am - 9pm

Friday - 7am - 2.30pm

Saturday and Sunday - 8.30am - 4pm

London Studios - Chelsea Putney & Clapham

Monday to Friday - 7am - 9pm

Saturday and Sunday - 8.30 - 4pm